KEY TAKEAWAYS
Travelers are increasingly seeking unique, personalized experiences to commemorate special occasions, with hotels and resorts offering bespoke hospitality in response.
The Stay Human platform by Kimpton Hotels & Restaurants allows guests to curate customizable packages for their celebrations, with other resorts providing similarly tailored offerings.
The trend towards experiential celebratory moments is driven by a focus on human connection, with multigenerational family travel and various milestones being celebrated during a single trip.
In the post-lockdown era, travelers are increasingly seeking unique and personalized experiences to commemorate special occasions such as birthdays, anniversaries, and other major milestones. Hotels and resorts are responding to this demand by offering a more bespoke style of hospitality. A recent survey of 2,000 U.S. adults revealed that 48% save travel for special occasions, and these respondents are more likely to describe themselves as happy (88%) and successful (89%) compared to those who believe in traveling as……